Why Is Email Verification Important?

Email verification is essential when it comes to maintaining a good business. Sometimes, an email address could be the only way to communicate with a person. A wrong email address can lead to potential fraud. Companies collect email addresses every day because email marketing is still one of the best forms of marketing out there. With an ROI of 3,800 percent, marketers put a lot of efforts to come up with an email marketing strategy to boost sales. But your sender score is a big part of email deliverability. Low sender score can cause a lot of problems to businesses, and your email will probably end up in a spam or junk folder.

There are a lot of sites that ask for email authentication to make sure that you’re a real person. However, there are instances where you need multiple emails to carry out some tasks. Users can’t enter the wrong emails. Also, you cannot create hundreds of emails from the same IP. Moreover, there is also a need to provide a phone number to verify the email to prevent your account from getting locked. In such cases, you should look out for sites like Woorke selling email accounts where you can buy phone verified email accounts at reasonable rates.

Well, there are many reasons email validation is important. In this post, we will share top reasons why you need email verification:

For Eliminating Hard Bounces

The main reason for a drop in your sender score is a hard bounce. It happens when you send an email to an address that no longer exists or it never existed at all. Chances are someone gave you the wrong address in the first place, or it could be that the owner decided to deactivate the account for some reason. Whatever it is, when you send emails to wrong addresses, your sender score is poorly affected. This is where email verification services can help you.

Therefore, it is recommended that you clean your email list after a couple of months to identify old, non-existent email addresses. Also, validate all the new emails that your business has acquired. Be careful of the fake email accounts. Also, typos cannot be overlooked. An email verification tool will be beneficial to eliminate hard bounces and keep your sender score high.

Reduces Spam Complaints

Email verification services can help marketers improve email deliverability by reducing spam complaints. Well, your business should have a spam complaint rate of 0.1 percent. This means for every 1000 emails you send, not more than ten emails should be marked as spam. Therefore, it makes perfect sense to send emails to interested users only. Well, figuring that out could be tricky. However, there are powerful email verification tools and services that flag accounts of users who have a high frequency of marking an email as spam. So, it is essential that you keep a check on spam complaints and take effective steps to control them.

Avoid Getting Blacklisted

Email validation can help you avoid getting blacklisted. Getting blacklisted is one of the best ways to minimize your sender score and ruin your marketing campaign. If you are on a blacklist, your message will not be accepted by the servers. All the blacklists are different. Some are permanent while others delist you after a set amount of time. Therefore, it becomes crucial that you acquire your data from trustworthy sources. Email validation can prevent you from getting blacklisted, and your business will boom.

For all these reasons, email validation is important. If you take care of these small things, you can benefit a lot in the long run. Make sure you keep your sender score high and reap benefits from your email marketing campaign.

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